Tags: flickr, houston gardening radio shows, photo, photography, photos, radio, sharing
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Why do right-wing talk shows dominate AM radio?
My formerly favorite favorite local radio station, KTRH in Houston, used to be all news and instructional talk (gardening, home repair, consumer affairs), but recently has drifted into the all-right-wing-all-the-time format, except for a brief period of news in the morning and the welcome respite of Astros baseball games. This development appears to have come on the heels of the acquisition of KTRH by Clear Channel Communications. No one I know even listens to KTRH any more, so I am wondering what commercial calculations are driving the conversion of a once-valuable radio station into a one-sided propaganda machine.
Simple. Despite the "conventional wisdom" of those in the Boston-Washington and San Diego-San Francisco populaton belts, most of the U.S. is center-right in their political perspective. There are, and have been, attempts to attract an audience by progressive groups and hosts on talk radio. Pacifica Radio and Air America are but two examples. But, the audiences they attract are pitifully small compared to the talk radio shows labeled as "right wing". Plus, progressive-oriented radio seems only to exist on non-profit FM stations in the part of the FM band reserved for non-profit and community radio stations.
The commercial calculation is based on the fact that AM radio (especially) can earn significantly higher ad revenues from a center-right talk radio format than music. FM's superior sonic qualities doomed AM as a disseminator of music long ago.
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